The curtain is up and Clays has landed in Soho with a bang.

We partnered with the team at Clays to shape the creative direction for their Soho launch, introducing the very first members of the Clays Clan. A cast of colourful, character-led performers brought the spirit of the farm to the city - playful, bold and unmistakably Clays.

Soho’s newest hotspot officially arrived with spectacle, energy and more than a touch of countryside mischief.