Energy by Longchamp launched in London as the first stop in a global seven city series.

The pop-up, created by Parallel at 180 Studios, opened with an exclusive immersive event featuring live dance performances, DJ sets and a large-scale light installation designed to explore personal energy and aura.

We developed and delivered the movement concept for the launch, creating a series of choreographed performance moments that guided guests through the space. Our dancers responded to the installation in real time, reinforcing the themes of cultural, mental and physical energy while maintaining a clean, contemporary aesthetic aligned with the brand.